Overview
BrandtoClose LLC (“Brand to Close,” “we,” “us”) provides an AI-powered marketing platform for real estate professionals. This Privacy Policy explains what information we collect when you use our service, how we use it, and the choices you have.
By using Brand to Close you agree to the practices described here. If you do not agree, please do not use the service.
Information we collect
We collect the following categories of information:
- Account information — name, email, brokerage, DRE/license number, headshot, and contact details you provide during onboarding.
- Listing and content data — property details, photos, captions, schedules, and any content you create, upload, or generate.
- Usage data — pages viewed, features used, timestamps, IP address, browser, and device type. Used to operate and improve the service.
- Connected-account data — when you connect social accounts (e.g., Instagram, Facebook, LinkedIn) we receive only the data scopes you authorize at the time of connection.
- Payment information — handled by our payment processor (Stripe). We never store full card numbers on our servers.
How we use your information
- To provide, maintain, and improve the platform.
- To generate marketing content on your behalf using your brand kit.
- To schedule and publish posts to the social accounts you connect.
- To send transactional emails (account, billing, security, product updates).
- To detect, prevent, and address fraud, abuse, or technical issues.
- To comply with applicable legal obligations.
AI processing
Marketing content is generated using third-party large-language-model providers (currently including Anthropic, OpenAI, and Google). When we send prompts to these providers we transmit only the inputs needed to generate the requested content (e.g., your brand voice, listing facts, post category). We do not share your billing or login credentials with AI providers, and we do not train AI models on your data.
Sharing your information
We do not sell personal information. We share data only as needed to operate the service:
- With service providers (hosting, email delivery, payments, AI providers, analytics).
- With social platforms you explicitly connect, limited to the scopes you grant.
- When required by law, subpoena, or to protect rights, safety, or property.
- In connection with a merger, acquisition, or sale of assets, with notice to you.
Data retention
We retain your data for as long as your account is active and for a reasonable period afterward to comply with legal obligations and resolve disputes. You may request deletion of your account at any time by emailing us at the address below.
Security
We use industry-standard safeguards including encryption in transit (TLS), encryption at rest for sensitive credentials (AES-256-GCM), least-privilege access controls, and regular backups. No system is perfectly secure; please use a strong, unique password and enable any available two-factor protections.
Your rights
Depending on where you live, you may have rights to access, correct, delete, or export your data, or to object to certain processing. To exercise any of these rights, contact us using the information below.
Children
Brand to Close is not directed to children under 16, and we do not knowingly collect personal information from them.
Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be communicated by email or in-app notice prior to taking effect. The “Last updated” date above reflects the most recent revision.
Contact
BrandtoClose LLC
Email: [email protected]